Full datetime event:New York — Wednesday, January 27, 2021From 12:00 pm to 1:00 pmLos Angeles — Wednesday, January 27, 2021From 9:00 am to 10:00 amLondon — Wednesday, January 27, 2021From 5:00 pm to 6:00 pmAthens — Wednesday, January 27, 2021From 7:00 pm to 8:00 pmSingapore — Thursday, January 28, 2021From 1:00 am to 2:00 amSydney — Thursday, January 28, 2021From 4:00 am to 5:00 am
DescriptionAre you a blogger who works with (or wants to work with) travel brands?
There's a bit of bad news...
Bloggers and brands have completely different assumptions!
What may seem obvious to a brand may have never occurred to a blogger, and vice versa. These differing assumptions are arguably the biggest source of discontent when a collaboration is complete.
The good news is... this is a preventable problem!
In this session, Netanya Trimboli, founder of the "Travel Influencer Expert", will reveal the unwritten, unspoken assumptions that brands expect you to know. She’ll compare the disconnect between influencer assumptions and brand assumptions, and then address:
— How to word your proposals and contracts to better set terms and expectations
— Questions to ask your client to get on the same page
— Must-have’s for every collaboration
This proactive approach to preventing miscommunication will make it more likely that both parties are satisfied in the end.
Many brands are still new to influencer relations and are still learning what to ask for and what to expect out of a collaboration and could use an influencer like you to help pave the way!
NETANYA TRIMBOLI brings more than 15 years of hospitality marketing experience, with a focus on influencer relations since 2013. In addition to being an Influencer Expert for the Wanderful community, Netanya is also a Media Network Lead for the Impact Travel Alliance. Prior to these roles, she served as Director of Communications + PR for Hostelling International USA, where she launched the brand’s influencer relations strategy and led hundreds of collaborations during her tenure. She is co-founder of the Study Abroad & Global Citizenship Influencer Summit, an invite-only event with its roots at the White House and attended by top influencers in travel.
Netanya has been a speaker at the United Nations and was invited to speak at SXSW 2020. She has been awarded by the Hospitality Sales & Marketing Association International for excellence in influencer campaigns and received Wanderful’s 2019 Bessie Award for Influencer Campaign of the Year.
Connect with Netanya:
— Website: travelinfluencerexpert.com
— Email: [email protected]
— LinkedIn: linkedin.com/in/netanya-trimboli-928a744
— Twitter: twitter.com/netanya
— Course: wanderfulacademy.teachable.com/p/mastering-the-influencer-collaboration-lifecycle
HOST: This event will be hosted by Leah Arao, a Virtual TNN Event Host, LA TNN Chapter Leader, event manager, and travel podcaster (instagram.com/ticket2anywherepodcast) who has backpacked, worked, and volunteered all over South America and Australia.
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